GupShup Case Study

Scaling A Unicorn Startup's Design Output

IndieFolio helped GupShup's marketing team execute rapidly through an on-demand team of 15+ creatives across video, graphic design, branding and UI design.

2D & 3D Animation Graphic Design & Illustration UX and UI Design Video Production & Editing

Project At A Glance







GupShup and IndieFolio, a relationship that is 12 months and counting. 100+ projects later, we're happy to say that GupShup and our talent love working together.


About the client

Gupshup is a leading conversational messaging platform, powering over 6 billion messages per month. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales and support and 3400 employees.


Where do you go when you need a Client Testimonial yesterday but you don't have a video team? And what if you need these videos shot across cities?

Gupshup wanted to capture a larger share of the rapidly growing conversational Al space. To do so, they needed to scale their outreach and marketing efforts.

Hiring can't be kept up. Neither can agencies given the sudden scaling and diverse creative output required across UI/UX design, animated videos, marketing creatives, kiosk design, video production, and more.


Yesterday is an impossible timeline even for us. But we can help with rapid turnaround, and that's what we did. Within 24 hours, Gupshup has a video production team ready to execute the Client Testimonial project.

IndieFolio's solutions and account management whiz, Shivangi, was meticulous in mapping out Gupshup's marketing operations and design needs.

When you've got an army of creative talent working as an extended team, you can have a video creative to promo on Shark Tank India in just 4 days.


Client Testimonial Videos
Storytelling That Builds Trust And Wins New Business
Screenshot 2022-03-30 at 6.10.44 PM
Digital Media Graphics
GupShup onboarded 5 graphic designers to accelerate their rebranding efforts via advertising graphics.
Screenshot 2023-02-14 at 3.23.21 AM
Explainer Videos And Digital Ads
Video assets and ads for GupShup in animated and original styles as well as narrative and explanatory tones.

Talent Showcase

Rachna Ravi
Aniruddha Khanwilkar
Ritesh Verma
Sriti Chamola

More Case Studies
Intuit's No 1 Go-To For GPTW Reports
IndieFolio talent works closely with Intuit India for their annual Great Place to Work report. They've ranked top for 4 consecutive years and we look forward to more.
Finding niche comic book illustrators for Pratilipi
We helped Pratilipi create 100+ illustrated episodes through 20+ designers hired on-demand.