In this episode of Marketing Mavericks, Chetan Asher, Founder & CEO of Tonic Worldwide, shares his journey from college magazines to building a 20-year-old digital agency. He discusses creative culture, agency differentiation, and why marketing today needs both creativity and data fluency.
In this episode of Marketing Mavericks, Chetan Asher, Founder & CEO of Tonic Worldwide, shares his journey from college magazines to building a 20-year-old digital agency. He discusses creative culture, agency differentiation, and why marketing today needs both creativity and data fluency.
In this episode of Marketing Mavericks, Utkarsh Amitabh, Founder of Network Capital, shares his journey from engineering to leading marketing at a unicorn, embracing the deep generalist mindset. He offers career-shaping insights for young marketers, founders, and creatives navigating today’s evolving landscape.
In this episode of Marketing Mavericks, Smita Salgaonkar, Principal Architect – MarTech at Google, breaks down the evolving MarTech landscape, shares advice for startups and creatives, and reflects on her unique journey from physics to marketing innovation.
In this episode of Marketing Mavericks, Abhishek Mehta, Lead of Digital Marketing at Dabur, shares his journey from engineering to becoming a full-stack marketer. He discusses the blend of creativity and analytics, the shift from traditional to digital marketing, and how AI is transforming the industry, offering advice for young marketers navigating today’s dynamic landscape.
In this episode of Marketing Mavericks, Siddhartha Varma, Marketing Director for Asia Pacific & India at Ducati, shares his journey from advertising to leading marketing at a global brand. He dives into value-driven branding, market localization, agency partnerships, and how passion fuels purpose in marketing.
In this episode of Marketing Mavericks, Puneeth Bekal, EVP and CMO at HDFC Securities, shares his journey from engineering to marketing leadership across top brands. He discusses building brands, navigating diverse audiences, leveraging data, and crafting impactful campaigns across categories.
In this episode of Marketing Mavericks, Kushagra Sharma, Head of Marketing – India & SAARC at Veeam Software, shares his journey from diverse early roles to B2B marketing leadership. He discusses embracing change, customer centricity, and the STP framework, busts myths about B2B being “boring,” and explains how AI, creativity, and authenticity shape the future of marketing.
By Vishal Mangaonkar, Digital Marketing Head, Nobel Hygiene Pvt. Ltd. & Harsh Desai, Director (Brand Solutions) at IndieFolio Network Introduction In this collaboration, Vishal Mangaonkar
In this episode of Marketing Mavericks, Preeti Vyas, Chairwoman & CCO of Vyas Giannetti Creative, shares her inspiring journey from being an underdog to transforming Indian advertising with design thinking. She dives into creativity, resilience, AI disruption, and empowering women in leadership and business.