Pratilipi Case Study

Finding niche comic book illustrators for Pratilipi

We helped Pratilipi create 100+ illustrated episodes through 20+ designers hired on-demand.

Character Design Comics Graphic Design & Illustration Illustration

Project At A Glance







Pratilipi has launched 100+ briefs and completed 100+ episodes with IndieFolio. This means seamless access to a couple of dozen illustrators. This helps them focus on the business of promoting their platform and user-generated art. While we do what we best do.


About the client

Pratilipi is India's largest self-publishing platform with 350,000 authors+, 28,000,000+ unique monthly readers in 12 languages. They enable users to publish stories in various formats from e-reading, audio, comics, podcasts to hard copies for more inclusive access and sharing.


As the largest self-publishing platform in India, Pratilipi comes to us with recurring needs. Our best work with them has been in comic book illustrations that comprise storyboarding, inking, sketching, and coloring.

The growth in the reading audience since the pandemic lockdowns spawned a spectrum of genres like horror, thriller, spiritual, and romance.

There's a huge market for contemporary styles with fresh approaches in regional languages. Each nuanced art form, genre, and plot calls for professional talent that is agile, versatile, and delivers riveting content for a tier 2 audience consistently.



IndieFolio offers a consistent stream of professional talent that has a flair for multiple genres, styles, art forms, languages, plots, and plot twists. The death of the publishing house spurs a new chapter for online platforms like Pratilipi and we happen to be right up their alley.

Each new delivery from our talent pleasantly surprises us, the Pratilipi team, and in turn, dominoes to its enthused reading audience. The client's focus on quality content doubles down on parameters like originality and completion rate.

Needless to say, our talent loves a good challenge.


Screenshot 2022-10-25 at 4.19.21 PM
A high-school romance web comic series that needed storyboarding, sketching, inking, coloring, editing, and post-production in record time.
Midnight Lily
A romantic-horror web comic series that needed storyboarding, writing, sketching, inking, coloring, lettering, editing, and post-production in record time.
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Siyah - Horror Comic Book
This project needed storyboarding, sketching, inking, coloring, editing, and post-production by a niche artists with specific skill sets in the horror genre.
Screenshot 2022-10-25 at 4.06.29 PM
Illustrations for Love Magnet
Pratilipi found talented illustrators for inking, coloring, lettering, and editing of this delicious work of triangulated drama.

Talent Showcase

Sanjhaya Mayekar
Sahil Upalekar
Aadil Sayyed

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