Marketing Mavericks with Chirag Shah
In this episode of Marketing Mavericks, Chirag Shah, AGM of Marketing at BookMyShow, reflects on his decade-long journey in entertainment marketing. He shares insights on balancing digital-first performance marketing with offline strategies, driving retention in a movie-first ecosystem, and adapting to evolving trends in live events and OTT. Chirag also discusses the importance of creative campaigns, learning continuously, and the role AI may play in media and marketing.
Marketing Mavericks with Ankit Khirwal
In this episode, Ankit Khirwal, Head of Marketing at upGrad, shares his transition from finance to marketing and the importance of upskilling in digital marketing and machine learning. He discusses brand trust challenges, upGrad’s focus on outcome-based learning, and the blend of online and offline strategies, while emphasizing the ongoing need for human teachers.