Marketing Mavericks with Ashish Babu
In this episode of Marketing Mavericks, Ashish Babu, Chief Marketing & Communications Officer for Global Markets at TCS, shares his journey from PR to leading global marketing. He unpacks the art of B2B storytelling, the power of emotional connections in marketing, and how TCS leverages sponsorships like marathons to build brand affinity.
Marketing Mavericks with Surya Narayanan
In this episode of Marketing Mavericks, Surya Narayanan, a seasoned marketer and Fractional CMO, shares insights from his 20+ year career, spanning agency roles to leading marketing for Wonderla. He discusses balancing passion and practicality, strategies for industry pivots, contrarian views on sponsorships, AI’s role in marketing, and driving growth in amusement parks.