Marketing Mavericks with Kunal Sharma
In this episode of Marketing Mavericks, Kunal Sharma, AVP Marketing, Modern Trade & E-Commerce at KRBL, reflects on his 15+ years with top brands like ITC and Dabur. He emphasizes the importance of observational skills, adaptability, and data-driven insights in marketing. He discusses building personalized, regional campaigns, leveraging quick commerce, and the growing role of AI in driving creative efficiency and consumer engagement.
Marketing Mavericks with Anuj Srivastava
In this episode of Marketing Mavericks, Anuj Srivastava, Sr. Director of Marketing at DealShare, highlights the evolution of consumer behavior, and the potential of grocery e-commerce and quick commerce. He also shares his insights on adapting marketing strategies for startups, balancing top and bottom-line goals, and crafting compelling offers for value-conscious customers.
Marketing Mavericks with Rasika Prashant
In this episode, Rasika, the co-founder and CMO of TATA Soulful, shares her journey from computer science to advertising and co-founding Soulful, a healthy food brand. She discusses the importance of product quality, consumer insights, and perseverance in building a brand. Rasika also highlights the impact of clean-label products, Tata’s acquisition of Soulful, and strategies for scaling, especially through D2C, quick commerce, and consumer feedback.