Marketing Mavericks with Megha Agarwal
In this episode of Marketing Mavericks, Megha Agarwal, CMO at Table Space, shares insights from her career in FMCG and flexible workspaces. She discusses building cohesive marketing strategies, the evolution of B2B and B2C dynamics, and how marketing influences enterprise sales. Learn about brand building, leadership, and the future of managed offices.
Marketing Mavericks with Lakshman Velayutham
In this episode of Marketing Mavericks, Lakshman Velayutham, Chief Marketing Officer of Ujjivan Small Finance Bank, shares insights on marketing strategy, and the evolving role of data and customer-centricity in banking. Lakshman dives into the challenges of financial inclusion, the power of hyper-localized marketing, and the importance of trust and patience in building impactful campaigns. Tune in for actionable advice on balancing intuition with analytics and fostering long-term customer engagement.
Marketing Mavericks with Jayati Singh
In this episode of Marketing Mavericks, Jayati Singh, Chief Marketing Officer at Tally, delves into her journey across marketing domains, emphasizing curiosity and adaptability. She discusses first principles of marketing, balancing legacy perception with innovation, B2B storytelling, and the role of AI in content. Learn about Tally’s approach to simplicity, customer-centricity, and its global marketing strategies.
Marketing Mavericks with Rajesh Kumar
In this episode, Rajesh, Global Chief Marketing Officer of Lentra, shares his journey from engineering to marketing, highlighting the blend of creativity and business in effective marketing. He emphasizes understanding business fundamentals, the role of emotions in B2B decisions, and the importance of account-based marketing. Rajesh also discusses strategic marketing decisions, the role of a fractional CMO, and building a global brand from India.