Marketing Mavericks with Neelima Burra
In this episode of Marketing Mavericks, Neelima Burra, Chief Strategy and Transformation Officer at Luminous Power Technologies, explores rural marketing, premiumization, and navigating industry shifts, drawing from her diverse experience across FMCG, tech, hospitality, and energy.
Marketing Mavericks with Sachin Vashishtha
In this episode of Marketing Mavericks, Sachin Vashishtha, CMO at Paisabazaar, shares his unconventional journey from engineering to marketing leadership. He shares insights on career transitions, digital marketing evolution, AI’s role in marketing, and the key skills needed for young marketers. Tune in for valuable lessons on navigating the fast-changing marketing landscape.
Marketing Mavericks with Rajesh Kumar
In this episode, Rajesh, Global Chief Marketing Officer of Lentra, shares his journey from engineering to marketing, highlighting the blend of creativity and business in effective marketing. He emphasizes understanding business fundamentals, the role of emotions in B2B decisions, and the importance of account-based marketing. Rajesh also discusses strategic marketing decisions, the role of a fractional CMO, and building a global brand from India.