Beyond Aspirations: Earning Patient Trust in Healthcare Marketing
By Abhishek Misra With Harsh Desai In a recent conversation, Abhishek Misra, Country Head of Brand & Marketing at Narayana Health, described how transitioning from lifestyle and tech marketing to healthcare required a profound change in mindset, one that shifted the focus from “selling aspirations” to “earning trust.” He explained that while consumer brands often […]
Marketing Mavericks with Kunal Mehta
In this episode of Marketing Mavericks, Kunal Mehta, Global Head of Marketing, Communications & Brand at dsm-firmenich, shares insights from his global marketing journey from FMCG to B2B. He discusses brand fundamentals, career pivots, B2B creativity, and advice for aspiring CMOs.
Marketing Mavericks with Sneha Mahant Mehta
In this episode of Marketing Mavericks, Sneha Mahant Mehta, Head of Marketing at USPA (Arvind Fashions Ltd), shares insights from her 17-year journey across fashion, media, and retail. She discusses industry shifts, cross-category marketing, and advice for creative founders and aspiring marketers.
Marketing Mavericks with Resha Jain
In this episode of Marketing Mavericks, Resha Jain, Chief Brand Officer at GIVA, talks about her unique transition from law to marketing. She discusses her career shifts, building a strong brand, the role of agencies, and the future of live commerce in India. Resha shares practical advice for young marketers and founders on thriving in today’s dynamic landscape.
Managers 🤝 Designers: 5 Tips to working better together
Ask a designer what their job is and what you’ll hear is probably going to be: To deliver designs that resonate best with customers or users to drive business. This overlap between your job and a designer’s job means that we all want the same thing. You’ll never get a corporate-wide deal without a good […]