Beyond Aspirations: Earning Patient Trust in Healthcare Marketing
By Abhishek Misra With Harsh Desai In a recent conversation, Abhishek Misra, Country Head of Brand & Marketing at Narayana Health, described how transitioning from lifestyle and tech marketing to healthcare required a profound change in mindset, one that shifted the focus from “selling aspirations” to “earning trust.” He explained that while consumer brands often […]
Marketing Mavericks with Dr. Ashish Bajaj
Discover marketing insights from Dr. Ashish Bajaj, CMO at Narayana Health, as he shares his career journey from engineering to marketing across industries like tech, transportation, and healthcare. Learn about the importance of understanding consumer behavior, balancing creativity with data, and how hospitals build trust through loyalty, storytelling, and technology.