Marketing Mavericks with Amit Doshi

In this episode of Marketing Mavericks, Amit Doshi, Britannia’s CMO, shares his journey from engineering to CMO, sparked by a sales internship. He discusses the synergy between sales and marketing, marketing’s technological shifts, Quick Commerce’s impact, and key to agency excellence.

Packaging Design for D2C, Ecommerce, and Marketplaces

Packaging design for d2c, ecommerce, and FMCG brands

In an increasingly complex, globalized, competitively digital world, brands compete with more than their products. Everything from packaging design to best omnichannel practices becomes important for D2C and FMCG brands.  For context, the packaging industry is expanding at nearly 25% annually, with India being a preferred hub since it costs about 40% cheaper than parts […]