Marketing Mavericks with Ashish Babu
In this episode of Marketing Mavericks, Ashish Babu, Chief Marketing & Communications Officer for Global Markets at TCS, shares his journey from PR to leading global marketing. He unpacks the art of B2B storytelling, the power of emotional connections in marketing, and how TCS leverages sponsorships like marathons to build brand affinity.
Marketing Mavericks with Prakhar Sharma
In this episode, Prakhar Sharma, Head of Marketing at AdaniConneX, highlights the dynamic nature of marketing, emphasizing the importance of creativity and storytelling in B2B contexts. Prakhar discusses building a marketing strategy for data centers, focusing on employee networks and modern digital channels.