Marketing Mavericks with Sai Narayan

In this insightful episode, we sit down with Sai Narayan, the Chief Marketing Officer of Policybazaar, to delve into his remarkable journey and gain a deep understanding of the insurance landscape. Sai shares his experiences and strategies that have shaped his career and contributed to the success of Policybazaar.

Marketing Mavericks with Sakket V Rao

In this episode, Sakket V Rao unpacks the intricacies of marketing strategies that have helped shape successful brands. From the power of celebrity endorsements to leveraging PR and media for category building, Sakket shares his valuable insights and experiences.

UX/UI Design At A Glance

IndieFolio Blog: UX/UI Design

What is UX/UI design?  Everything from a chair to a website should be user-first. And there is no right way to do it. Simply put, UX/UI design comprises 3 things: You build for the user, collaborate with developers to make it technically viable, and you meet business goals. UI refers to the aesthetic elements of […]

Design 101: An Introduction to Design Principles

An introduction to design

“Make it simple, but significant.” – Don Draper, from Mad Men  The case for design principles The interlinking of form and function are universally accepted design concepts that were first formalized at the Bauhaus, in a style now known as the International Style. But design has existed since the dawn of humankind. In the digital […]