Marketing Mavericks with Rasika Prashant
In this episode, Rasika, the co-founder and CMO of TATA Soulful, shares her journey from computer science to advertising and co-founding Soulful, a healthy food brand. She discusses the importance of product quality, consumer insights, and perseverance in building a brand. Rasika also highlights the impact of clean-label products, Tata’s acquisition of Soulful, and strategies for scaling, especially through D2C, quick commerce, and consumer feedback.
D2C Like A Pro: Shark Tank Edition
D2C companies seem to have access to deep pockets despite the funding winter. “Large conglomerates are finding it easier to buy out direct-to-consumer (D2C) brands amid a funding crunch for unprofitable startups… [They] are realizing that they are missing out on the fast-growing D2C space…acquiring D2C startups gives them access to digital capabilities, new-age brands, […]