Marketing Mavericks with Shantanu Saha
In this episode of Marketing Mavericks, Shantanu Saha, CMO of METRO Wholesale, shares insights from his three-decade career, reflecting on how marketing has evolved while remaining a human-centered discipline. He discusses the importance of sales experience, the brand vs. agency debate, customer experience strategies, and why young marketers must embrace both analytics and real-world consumer interactions to succeed.
Marketing Mavericks with Ashish Babu
In this episode of Marketing Mavericks, Ashish Babu, Chief Marketing & Communications Officer for Global Markets at TCS, shares his journey from PR to leading global marketing. He unpacks the art of B2B storytelling, the power of emotional connections in marketing, and how TCS leverages sponsorships like marathons to build brand affinity.
Marketing Mavericks with Kunal Malhotra
In this episode of Marketing Mavericks, Kunal Malhotra, CMO of Taco Bell India, shares his career journey from engineering to marketing leadership at Dabur, Coca-Cola, Nestlé, and now Taco Bell. He discusses career pivots, building QSR brands, product innovation, and balancing online and offline growth. Tune in for actionable insights on career growth and brand strategy in the ever-evolving marketing world.
Marketing Mavericks with Ankit Khirwal
In this episode, Ankit Khirwal, Head of Marketing at upGrad, shares his transition from finance to marketing and the importance of upskilling in digital marketing and machine learning. He discusses brand trust challenges, upGrad’s focus on outcome-based learning, and the blend of online and offline strategies, while emphasizing the ongoing need for human teachers.