Marketing Mavericks with Abhishek Mehta
In this episode of Marketing Mavericks, Abhishek Mehta, Lead of Digital Marketing at Dabur, shares his journey from engineering to becoming a full-stack marketer. He discusses the blend of creativity and analytics, the shift from traditional to digital marketing, and how AI is transforming the industry, offering advice for young marketers navigating today’s dynamic landscape.
Marketing Mavericks with Dr. Ashish Bajaj
Discover marketing insights from Dr. Ashish Bajaj, CMO at Narayana Health, as he shares his career journey from engineering to marketing across industries like tech, transportation, and healthcare. Learn about the importance of understanding consumer behavior, balancing creativity with data, and how hospitals build trust through loyalty, storytelling, and technology.
Marketing Mavericks with Rajesh Kumar
In this episode, Rajesh, Global Chief Marketing Officer of Lentra, shares his journey from engineering to marketing, highlighting the blend of creativity and business in effective marketing. He emphasizes understanding business fundamentals, the role of emotions in B2B decisions, and the importance of account-based marketing. Rajesh also discusses strategic marketing decisions, the role of a fractional CMO, and building a global brand from India.