Marketing Mavericks with Chirag Shah

In this episode of Marketing Mavericks, Chirag Shah, AGM of Marketing at BookMyShow, reflects on his decade-long journey in entertainment marketing. He shares insights on balancing digital-first performance marketing with offline strategies, driving retention in a movie-first ecosystem, and adapting to evolving trends in live events and OTT. Chirag also discusses the importance of creative campaigns, learning continuously, and the role AI may play in media and marketing.
Leveraging Creative Scaling to Build Great Campaigns

In a world that is saturated with content and media, what does it take to make your marketing campaign stand out? What are the kinds of teams that work to put together a campaign that draws attention? How can you employ the best talent from around the world to elevate it to the next level? […]