Marketing Mavericks with Sachin Vashishtha

Paisabazaar’s 45M+ traffic growth case study – exploring digital marketing & branding strategies.

In this episode of Marketing Mavericks, Sachin Vashishtha, CMO at Paisabazaar, shares his unconventional journey from engineering to marketing leadership. He shares insights on career transitions, digital marketing evolution, AI’s role in marketing, and the key skills needed for young marketers. Tune in for valuable lessons on navigating the fast-changing marketing landscape.

Marketing Mavericks with Shantanu Saha

In this episode of Marketing Mavericks, Shantanu Saha, CMO of METRO Wholesale, shares insights from his three-decade career, reflecting on how marketing has evolved while remaining a human-centered discipline. He discusses the importance of sales experience, the brand vs. agency debate, customer experience strategies, and why young marketers must embrace both analytics and real-world consumer interactions to succeed.

Marketing Mavericks with Shreya Sachdev

In this episode of Marketing Mavericks, Shreya Sachdev, Associate Director & Head of Marketing at PUMA India, shares her career journey from IIM to leading at one of the world’s top sports brands. She discusses how to break into top-tier companies, her bold marketing strategies, the evolution of marketing, influencer trends, balancing creativity with data, and navigating brand-agency relationship.

Marketing Mavericks with Ashish Babu

In this episode of Marketing Mavericks, Ashish Babu, Chief Marketing & Communications Officer for Global Markets at TCS, shares his journey from PR to leading global marketing. He unpacks the art of B2B storytelling, the power of emotional connections in marketing, and how TCS leverages sponsorships like marathons to build brand affinity.

Marketing Mavericks with Anil Gurnani

In this episode of Marketing Mavericks, we sits down with Anil Gurnani, Chief Sales and Marketing Officer of TTK Prestige, to discuss his journey from engineering to leading sales and marketing at one of India’s most iconic brands. Anil shares insights on transitioning careers, the evolving role of a marketer, consumer behavior in India, and trends in the kitchenware industry. Tune in for expert marketing strategies and career advice!

Marketing Mavericks with Prakhar Sharma

In this episode, Prakhar Sharma, Head of Marketing at AdaniConneX, highlights the dynamic nature of marketing, emphasizing the importance of creativity and storytelling in B2B contexts. Prakhar discusses building a marketing strategy for data centers, focusing on employee networks and modern digital channels.