Marketing Mavericks with Azhar Tambuwala
In this episode of Marketing Mavericks, Azhar Tambuwala, Director of Sahyadri Farms, shares his inspiring journey into agriculture, marketing strategies for B2B and farmers, and building India’s largest farmer-owned company. He highlights challenges in the sector and massive opportunities for marketers and entrepreneurs in agriculture.
Marketing Mavericks with Surya Narayanan
In this episode of Marketing Mavericks, Surya Narayanan, a seasoned marketer and Fractional CMO, shares insights from his 20+ year career, spanning agency roles to leading marketing for Wonderla. He discusses balancing passion and practicality, strategies for industry pivots, contrarian views on sponsorships, AI’s role in marketing, and driving growth in amusement parks.
Marketing Mavericks with Megha Agarwal
In this episode of Marketing Mavericks, Megha Agarwal, CMO at Table Space, shares insights from her career in FMCG and flexible workspaces. She discusses building cohesive marketing strategies, the evolution of B2B and B2C dynamics, and how marketing influences enterprise sales. Learn about brand building, leadership, and the future of managed offices.
Marketing Mavericks with Vignesh Sairam
In this episode of Marketing Mavericks, Vignesh Sairam, Head of Growth Marketing at Plivo, shares insights into the world of growth marketing, B2B content strategy, and creating scalable campaigns for hypergrowth. He explains the nuances of account-based marketing (ABM), leveraging tools like SEO and programmatic content creation. Vignesh also discusses how AI and tools like generative content engines are shaping the future of content marketing.
Marketing Mavericks with Jayati Singh
In this episode of Marketing Mavericks, Jayati Singh, Chief Marketing Officer at Tally, delves into her journey across marketing domains, emphasizing curiosity and adaptability. She discusses first principles of marketing, balancing legacy perception with innovation, B2B storytelling, and the role of AI in content. Learn about Tally’s approach to simplicity, customer-centricity, and its global marketing strategies.
Marketing Mavericks with Sheetal Vanwari
In this episode of Marketing Mavericks, Sheetal Vanvari, Head of Marketing at Awfis, shares her 15-year journey from creative agencies like Webchutney to leading marketing in co-working. She discusses career pivots, staying curious, leveraging hybrid work trends, and building a brand. Sheetal emphasizes creativity, adaptability, and genuine interest for career growth.
Marketing Mavericks with Rajesh Kumar
In this episode, Rajesh, Global Chief Marketing Officer of Lentra, shares his journey from engineering to marketing, highlighting the blend of creativity and business in effective marketing. He emphasizes understanding business fundamentals, the role of emotions in B2B decisions, and the importance of account-based marketing. Rajesh also discusses strategic marketing decisions, the role of a fractional CMO, and building a global brand from India.
Marketing Mavericks with Prakhar Sharma
In this episode, Prakhar Sharma, Head of Marketing at AdaniConneX, highlights the dynamic nature of marketing, emphasizing the importance of creativity and storytelling in B2B contexts. Prakhar discusses building a marketing strategy for data centers, focusing on employee networks and modern digital channels.
Marketing Mavericks with Sujay Rachh
In this exciting episode of Marketing Mavericks, we dive into the remarkable journey of Sujay Rachh, the Chief Marketing Officer of Nuvama Group. Sujay’s innovative approach to marketing, including his creative use of rap songs to boost brand recognition, sets the stage for a fascinating discussion. Join us as we explore his unique insights on brand building, rebranding strategies, and the evolving role of AI in marketing.
Marketing Mavericks with Hirokazu Kotera
In this episode, we feature Hirokazu Kotera, VP of Marketing at Kansai Nerolac Paints. We discuss his journey from Japan to India, exploring his successful marketing career and experiences in understanding Indian consumers. Highlights include insights into the differences between Japanese and Indian markets, navigating the diverse tastes of Indian consumers, the role of leveraging news in brand building, and the nuances of marketing to Urban versus Rural India.