IndieFolio is a talent marketplace that connects leading brands with top creative talent in graphic design, animation, UI/UX and video production. Recently, IndieFolio collaborated with Nykaa, India's leading beauty, wellness and fashion marketplace, for their gift card project. The objective of the project was to create unique and attractive gift card designs that would be used in the Nykaa app for special occasions like festivals, weddings, and other moments.

IndieFolio assigned this project to Yogesh Tirandas, an art director with a wealth of experience in creating visually stunning designs. Yogesh began the project by researching various festivals and special occasions celebrated in India. He then used this research to create multiple gift card designs that would be appropriate for each occasion.

Yogesh designed various in-app gift cards for special days, moments and festivals like Holi, Pongal, Christmas, Marriages and more. Each gift card was unique and reflected the essence of the occasion. The designs were modern, stylish and visually appealing, making them perfect for Nykaa's customer base.

The process of creating the gift cards was collaborative. Yogesh worked closely with Nykaa's team to ensure that the designs aligned with their brand values and requirements. The end result was a set of visually stunning gift cards that were perfectly suited to the Nykaa app and its user base.