IndieFolio was approached by PayTm Money, India's most efficient investment platform, to connect them with top talent for their branding project. The Drawing Board Studio, founded by Vidhi Shah, was chosen for this project.

PayTm Money wanted to launch an intelligent messenger called 'Pops,' which would be the first of its kind in India. They wanted Vidhi to develop a unique and engaging brand identity for Pops that would appeal to their target audience of young investors.

Vidhi started by understanding the product and the target audience. She worked closely with PayTm Money's team to gather insights and feedback on the product's features, benefits, and unique selling propositions.

Based on her research, Vidhi developed a brand strategy for Pops, which included a unique name, logo, color scheme, and messaging. She created a logo that was modern and sleek, using bold colors that were easy to recognize and remember. The messaging was also crafted to be simple, clear, and engaging, which would resonate with young investors.

To launch the Pops brand, Vidhi created a comprehensive branding guide, which outlined the brand's visual and messaging elements. She also designed brand extensions like marketing collaterals, such as social media graphics to showcase the new brand.