BharatX, a VC funded Pay Later fintech brand, was looking to revamp their platform’s entire UX and UI.
Harpreet, part of IndieFolio's network, led his talented team at Groto that worked on revamping BharatX's landing pages. The team conducted extensive research to gain insights into user behavior patterns and developed a new design that addressed identified pain points. They created marketing pages that highlighted product features and USPs, which helped attract customers and team members.
Additionally, the team included a career page that showcased the company culture and values. The new design significantly improved the overall user experience, increased customer engagement and retention, and enhanced the brand's image.