Marketing Mavericks with Hirokazu Kotera

In this episode, we feature Hirokazu Kotera, VP of Marketing at Kansai Nerolac Paints. We discuss his journey from Japan to India, exploring his successful marketing career and experiences in understanding Indian consumers. Highlights include insights into the differences between Japanese and Indian markets, navigating the diverse tastes of Indian consumers, the role of leveraging news in brand building, and the nuances of marketing to Urban versus Rural India.