Marketing Mavericks with Ashish Babu

In this episode of Marketing Mavericks, Ashish Babu, Chief Marketing & Communications Officer for Global Markets at TCS, shares his journey from PR to leading global marketing. He unpacks the art of B2B storytelling, the power of emotional connections in marketing, and how TCS leverages sponsorships like marathons to build brand affinity.
Leadership AI B2B marketing B2C vs B2B Brand Strategy Consumer Insights Customer Experience Emotional Connection Marketing Attribution Public Relations Sales & Marketing Alignment Sponsorship Storytelling

Full Podcast

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