Join Kavan from IndieFolio as he interviews Venky, the design manager at Onething design, in this exciting discussion about the world of design management. In this video, they explore the role of a design manager in today’s world and dive deep into the topic of design in India and how it’s becoming the next design hub of the world.
Venky shares his experiences working with Onething Design and his postgraduate studies at NYU, as well as some of his most exciting projects in India and internationally, including his work on the Coca-Cola project. He also talks about designing for customers overseas, how he approaches it, and how to communicate effectively with clients in India, particularly during usability testing.
As a design manager, structuring a team is an essential part of Venky’s role, and he shares some insights into the recruitment process. They also discuss the differences between a USA user compared to an Indian user and how to create a successful brief.
In this interview, Venky shares some of his pitching techniques and emphasizes the importance of making a good impression for global clients. This video is a must-watch for anyone interested in design management and the design industry in India, and covers topics such as #DesignManager, #DesignIndustry, #IndiaDesignHub, #OnethingDesign, #NYU, #CocaColaProject, #UsabilityTesting, #Recruitment, #GlobalClients, #PitchingTechniques, #TeamStructure, #SuccessfulBrief, #DesignIndia, and #IndieFolio.
Introduction
00:12 India, the next design hub of the world
01:39 Onething Design
02:23 Post Graduation at NYU
03:48 Projects in India & internationally
06:05 Coca-Cola Project
07:28 Designing for customers overseas
12:16 Clients in India
16:42 Communication for usability testing
20:21 Structuring a team
23:46 Recruitment as a Design Manager
26:29 A USA user compared to an Indian user
31:43 Creation of a successful brief
36:34 Making a impression for global clients
38:32 Pitching techniques
