Marketing Mavericks with Ashish Babu
In this episode of Marketing Mavericks, Ashish Babu, Chief Marketing & Communications Officer for Global Markets at TCS, shares his journey from PR to leading global marketing. He unpacks the art of B2B storytelling, the power of emotional connections in marketing, and how TCS leverages sponsorships like marathons to build brand affinity.
Marketing Mavericks with Shawn Chandy
In this episode of Marketing Mavericks, Shawn Chandy, CMO of Paragon Footwear, shares his journey from media planning to leading marketing for iconic brands. Shawn discusses his career journey, the role of curiosity in marketing, crafting consumer-centric campaigns, and lessons from initiatives like Raymond’s Garment Exchange Program. Tune in for insights on navigating a dynamic marketing landscape!
Marketing Mavericks with Rahul Karthikeyan
In this episode of Marketing Mavericks with IndieFolio, Rahul Karthikeyan, Chief Marketing Officer at Scaler and InterviewBit, shares his journey from sales to leading edtech marketing. He discusses the power of storytelling, balancing creativity with data, and advice for aspiring marketers and edtech startups. A masterclass in modern marketing and strategy!
Marketing Mavericks with Rajan Bhalla
In this Marketing Mavericks episode, Rajan Bhalla, a seasoned marketing expert, explores brand positioning, consumer behavior, storytelling, ROI-driven strategies, agency-client partnerships, localization vs. globalization, and fostering innovative marketing practices. He also shares insights on digital transformation, AI, and aligning strategies with business goals.
Marketing Mavericks with Dr. Ashish Bajaj
Discover marketing insights from Dr. Ashish Bajaj, CMO at Narayana Health, as he shares his career journey from engineering to marketing across industries like tech, transportation, and healthcare. Learn about the importance of understanding consumer behavior, balancing creativity with data, and how hospitals build trust through loyalty, storytelling, and technology.