How To Make A Brand Logo
“Design is the silent ambassador of your brand.” — Paul Rand The quote mentioned above is by Paul Rand, who designed IBM’s logo in 1956. Mark Favermann would further go on to note that “(the logo) was not just an identity but a basic design philosophy which permeated corporate consciousness and public awareness.” That is […]
Design 101: An Introduction to Design Principles
“Make it simple, but significant.” – Don Draper, from Mad Men The case for design principles The interlinking of form and function are universally accepted design concepts that were first formalized at the Bauhaus, in a style now known as the International Style. But design has existed since the dawn of humankind. In the digital […]
Managers 🤝 Designers: 5 Tips to working better together
Ask a designer what their job is and what you’ll hear is probably going to be: To deliver designs that resonate best with customers or users to drive business. This overlap between your job and a designer’s job means that we all want the same thing. You’ll never get a corporate-wide deal without a good […]