Marketing Mavericks with Shreya Sachdev
In this episode of Marketing Mavericks, Shreya Sachdev, Associate Director & Head of Marketing at PUMA India, shares her career journey from IIM to leading at one of the world’s top sports brands. She discusses how to break into top-tier companies, her bold marketing strategies, the evolution of marketing, influencer trends, balancing creativity with data, and navigating brand-agency relationship.
Marketing Mavericks with Anuj Srivastava
In this episode of Marketing Mavericks, Anuj Srivastava, Sr. Director of Marketing at DealShare, highlights the evolution of consumer behavior, and the potential of grocery e-commerce and quick commerce. He also shares his insights on adapting marketing strategies for startups, balancing top and bottom-line goals, and crafting compelling offers for value-conscious customers.
Marketing Mavericks with Abraham Alapatt
Abraham Alapatt, President & Group Head at Thomas Cook India, shares his journey from advertising to leading a global travel brand. He explores legacy brand transformation, digital-first strategies, evolving travel trends, influencer marketing, and customer-centric innovations, offering valuable insights for navigating the complex travel industry landscape.