Marketing Mavericks with Puneeth Bekal

In this episode of Marketing Mavericks, Puneeth Bekal, EVP and CMO at HDFC Securities, shares his journey from engineering to marketing leadership across top brands. He discusses building brands, navigating diverse audiences, leveraging data, and crafting impactful campaigns across categories.

Marketing Mavericks with Sneha Mahant Mehta

In this episode of Marketing Mavericks, Sneha Mahant Mehta, Head of Marketing at USPA (Arvind Fashions Ltd), shares insights from her 17-year journey across fashion, media, and retail. She discusses industry shifts, cross-category marketing, and advice for creative founders and aspiring marketers.

Marketing Mavericks with Sumeet Singh

Gen Z marketing strategies reshaping advertising – from traditional to hyper-digital campaigns

In this episode of Marketing Mavericks, with Sumeet Singh, Group CMO at Info Edge India, talks about her journey in marketing before the digital boom, the evolution of advertising from TV to hyper-fragmented digital channels, and how brands can stay relevant for Gen Z. She also shares insights on in-house vs. agency marketing, the power of humor in ads, and career advice for aspiring marketers.