Marketing Mavericks with Shuchi Sarkar
In this episode of Marketing Mavericks, Shuchi Sarkar, CMO at LTI Mindtree, shares her journey from agency roles to leading global B2B marketing. She offers actionable insights on career growth, leadership, AI-driven personalization, and building impactful marketing strategies for today’s dynamic world.
Marketing Mavericks with Gauri Malhotra
In this episode of Marketing Mavericks, Gauri Malhotra, CMO at Bombay Shaving Company, shares her journey from grassroots consumer research to leading marketing at top FMCG brands. She unpacks modern marketing myths, the evolving role of CMOs, and how creators and brands can thrive in a content-first, AI-driven world.
Knowing your Customers: The Timeless Ingredient in Building Iconic Brands
Phalguni Aneja shares candid insights on building brands that endure. She talks about the art of being the voice of customers and its importance in crafting everlasting brands.
Marketing Mavericks with Vignesh Sairam
In this episode of Marketing Mavericks, Vignesh Sairam, Head of Growth Marketing at Plivo, shares insights into the world of growth marketing, B2B content strategy, and creating scalable campaigns for hypergrowth. He explains the nuances of account-based marketing (ABM), leveraging tools like SEO and programmatic content creation. Vignesh also discusses how AI and tools like generative content engines are shaping the future of content marketing.
Marketing Mavericks with Jayati Singh
In this episode of Marketing Mavericks, Jayati Singh, Chief Marketing Officer at Tally, delves into her journey across marketing domains, emphasizing curiosity and adaptability. She discusses first principles of marketing, balancing legacy perception with innovation, B2B storytelling, and the role of AI in content. Learn about Tally’s approach to simplicity, customer-centricity, and its global marketing strategies.
Marketing Mavericks with Dr. Ashish Bajaj
Discover marketing insights from Dr. Ashish Bajaj, CMO at Narayana Health, as he shares his career journey from engineering to marketing across industries like tech, transportation, and healthcare. Learn about the importance of understanding consumer behavior, balancing creativity with data, and how hospitals build trust through loyalty, storytelling, and technology.