Marketing Mavericks with Anand Sankara Narayanan
In this episode of Marketing Mavericks, Chetan Asher, Founder & CEO of Tonic Worldwide, shares his journey from college magazines to building a 20-year-old digital agency. He discusses creative culture, agency differentiation, and why marketing today needs both creativity and data fluency.
Marketing Mavericks with Chetan Asher
In this episode of Marketing Mavericks, Chetan Asher, Founder & CEO of Tonic Worldwide, shares his journey from college magazines to building a 20-year-old digital agency. He discusses creative culture, agency differentiation, and why marketing today needs both creativity and data fluency.
Marketing Mavericks with Utkarsh Amitabh
In this episode of Marketing Mavericks, Utkarsh Amitabh, Founder of Network Capital, shares his journey from engineering to leading marketing at a unicorn, embracing the deep generalist mindset. He offers career-shaping insights for young marketers, founders, and creatives navigating today’s evolving landscape.
Marketing Mavericks with Kushagra Sharma
In this episode of Marketing Mavericks, Kushagra Sharma, Head of Marketing – India & SAARC at Veeam Software, shares his journey from diverse early roles to B2B marketing leadership. He discusses embracing change, customer centricity, and the STP framework, busts myths about B2B being “boring,” and explains how AI, creativity, and authenticity shape the future of marketing.
Marketing Mavericks with Preeti Vyas
In this episode of Marketing Mavericks, Preeti Vyas, Chairwoman & CCO of Vyas Giannetti Creative, shares her inspiring journey from being an underdog to transforming Indian advertising with design thinking. She dives into creativity, resilience, AI disruption, and empowering women in leadership and business.
Marketing Mavericks with Puneeth Bekal
In this episode of Marketing Mavericks, Puneeth Bekal, EVP and CMO at HDFC Securities, shares his journey from engineering to marketing leadership across top brands. He discusses building brands, navigating diverse audiences, leveraging data, and crafting impactful campaigns across categories.
Marketing Mavericks with Nabeel Merchant
In this episode of Marketing Mavericks, Nabeel Merchant, Co-Founder & CEO of HOWL, shares his entrepreneurial journey from launching a startup with his twin brother to navigating failures and building a thriving marketing agency. He dives deep into the future of advertising, AI’s impact, and practical advice for aspiring agency founders.
Redefining Mass Media for Kitchen Appliance Brands: Innovation, Context, Practicality, and the Future
Co-authored by Justin & Harsh Desai In our ongoing dialogue, Justin of TTK Prestige and I revisited the notion that mass media is not fading but evolving. From Connected TV to regional festival campaigns, kitchen appliance brands can harness both high-reach channels and precision tactics, while pioneering new formats that blend the physical and digital. […]
Marketing Mavericks with Hitesh Malhotra
In this episode of Marketing Mavericks, with Hitesh Malhotra, Marketing Director at 6thStreet, shares about his journey from engineer to CMO, the future of marketing roles, AI’s impact on creative work, performance vs. brand marketing, and advice for aspiring marketers navigating today’s evolving landscape.
Marketing Mavericks with Zameer Kochar
In this episode of Marketing Mavericks, Zameer Kochar, CMO at Angel One, shares his fascinating career journey from Unilever to Rajasthan Royals and now in fintech. He offers valuable insights on marketing’s evolving landscape, the importance of education, loyalty programs, and rebranding strategies. Zameer also discusses how marketers can adapt to AI and the future of BFSI marketing.