Marketing Mavericks with Ishan Bose
In this episode of Marketing Mavericks, Ishan Bose, Chief Marketing Officer at KreditBee, shares his unconventional journey from engineering to marketing, the realities of startup life, building impactful campaigns, and his insights on hiring and branding strategy in fast-growing companies.
Redefining Mass Media for Kitchen Appliance Brands: Innovation, Context, Practicality, and the Future
Co-authored by Justin & Harsh Desai In our ongoing dialogue, Justin of TTK Prestige and I revisited the notion that mass media is not fading but evolving. From Connected TV to regional festival campaigns, kitchen appliance brands can harness both high-reach channels and precision tactics, while pioneering new formats that blend the physical and digital. […]
Marketing Mavericks with Hitesh Malhotra
In this episode of Marketing Mavericks, with Hitesh Malhotra, Marketing Director at 6thStreet, shares about his journey from engineer to CMO, the future of marketing roles, AI’s impact on creative work, performance vs. brand marketing, and advice for aspiring marketers navigating today’s evolving landscape.
Marketing Mavericks with Zameer Kochar
In this episode of Marketing Mavericks, Zameer Kochar, CMO at Angel One, shares his fascinating career journey from Unilever to Rajasthan Royals and now in fintech. He offers valuable insights on marketing’s evolving landscape, the importance of education, loyalty programs, and rebranding strategies. Zameer also discusses how marketers can adapt to AI and the future of BFSI marketing.
Marketing Mavericks with Shuchi Sarkar
In this episode of Marketing Mavericks, Shuchi Sarkar, CMO at LTI Mindtree, shares her journey from agency roles to leading global B2B marketing. She offers actionable insights on career growth, leadership, AI-driven personalization, and building impactful marketing strategies for today’s dynamic world.
Marketing Mavericks with Gauri Malhotra
In this episode of Marketing Mavericks, Gauri Malhotra, CMO at Bombay Shaving Company, shares her journey from grassroots consumer research to leading marketing at top FMCG brands. She unpacks modern marketing myths, the evolving role of CMOs, and how creators and brands can thrive in a content-first, AI-driven world.
Marketing Mavericks with Sneha Mahant Mehta
In this episode of Marketing Mavericks, Sneha Mahant Mehta, Head of Marketing at USPA (Arvind Fashions Ltd), shares insights from her 17-year journey across fashion, media, and retail. She discusses industry shifts, cross-category marketing, and advice for creative founders and aspiring marketers.