Redefining Mass Media for Kitchen Appliance Brands: Innovation, Context, Practicality, and the Future
Co-authored by Justin & Harsh Desai In our ongoing dialogue, Justin of TTK Prestige and I revisited the notion that mass media is not fading but evolving. From Connected TV to regional festival campaigns, kitchen appliance brands can harness both high-reach channels and precision tactics, while pioneering new formats that blend the physical and digital. […]
Marketing Mavericks with Hitesh Malhotra
In this episode of Marketing Mavericks, with Hitesh Malhotra, Marketing Director at 6thStreet, shares about his journey from engineer to CMO, the future of marketing roles, AI’s impact on creative work, performance vs. brand marketing, and advice for aspiring marketers navigating today’s evolving landscape.
Marketing Mavericks with Zameer Kochar
In this episode of Marketing Mavericks, Zameer Kochar, CMO at Angel One, shares his fascinating career journey from Unilever to Rajasthan Royals and now in fintech. He offers valuable insights on marketing’s evolving landscape, the importance of education, loyalty programs, and rebranding strategies. Zameer also discusses how marketers can adapt to AI and the future of BFSI marketing.
Marketing Mavericks with Shuchi Sarkar
In this episode of Marketing Mavericks, Shuchi Sarkar, CMO at LTI Mindtree, shares her journey from agency roles to leading global B2B marketing. She offers actionable insights on career growth, leadership, AI-driven personalization, and building impactful marketing strategies for today’s dynamic world.
Marketing Mavericks with Gauri Malhotra
In this episode of Marketing Mavericks, Gauri Malhotra, CMO at Bombay Shaving Company, shares her journey from grassroots consumer research to leading marketing at top FMCG brands. She unpacks modern marketing myths, the evolving role of CMOs, and how creators and brands can thrive in a content-first, AI-driven world.
Marketing Mavericks with Anudeeep Raghuthaman
In this episode of Marketing Mavericks, Anudeeep Raghuthaman, Head of Sales and Marketing at Dollar Car Rental UAE. shares his unconventional career journey, the critical synergy between sales and marketing, and vital advice for founders and marketers looking to build a brand in the UAE’s competitive market. Anudeeep also shares insights on adapting to the Middle East market and the importance of being genuine and committed.
Marketing Mavericks with Shweta Dalal
In this episode of Marketing Mavericks, Shweta Dalal, Marketing Director at NIVEA India shares about her journey from engineering to marketing, building authentic brands, balancing creativity with analytics, working with agencies, and career advice for aspiring marketers.
Marketing Mavericks with Nandagopal Nair
In this episode of Marketing Mavericks, Nandagopal Nair, VP & Head of Brand & Communications at V-Guard, shares his journey from advertising to leading brand strategy, insights on building a pan-India brand, the balance of brand and performance marketing, and golden advice for aspiring marketers.
Marketing Mavericks with Kunal Mehta
In this episode of Marketing Mavericks, Kunal Mehta, Global Head of Marketing, Communications & Brand at dsm-firmenich, shares insights from his global marketing journey from FMCG to B2B. He discusses brand fundamentals, career pivots, B2B creativity, and advice for aspiring CMOs.
Marketing Mavericks with Sneha Mahant Mehta
In this episode of Marketing Mavericks, Sneha Mahant Mehta, Head of Marketing at USPA (Arvind Fashions Ltd), shares insights from her 17-year journey across fashion, media, and retail. She discusses industry shifts, cross-category marketing, and advice for creative founders and aspiring marketers.