Marketing Mavericks with Ashish Tiwari
In this episode of Marketing Mavericks, Ashish Tiwari, CMO of Home Credit, shares his journey from aspiring physicist to marketing leader. He discusses how his background in math and physics shaped his data-driven approach, the role of digital transformation at Home Credit, and building consumer trust through financial literacy initiatives like Paisa Paathshala. Tune in to learn his insights on navigating marketing in the age of AI and the importance of lifelong learning.
Marketing Mavericks with Riaan Rodrigues
In this episode of Marketing Mavericks, Riaan Rodrigues, Head of D2C Business at Tata AIG, shares insights from his marketing journey across FMCG and BFSI. He discusses career pivots, customer-centric strategies, insurance penetration challenges, AI in marketing, and advice for aspiring marketers. Packed with actionable tips and industry wisdom, it’s a must-listen!
Marketing Mavericks with Lakshman Velayutham
In this episode of Marketing Mavericks, Lakshman Velayutham, Chief Marketing Officer of Ujjivan Small Finance Bank, shares insights on marketing strategy, and the evolving role of data and customer-centricity in banking. Lakshman dives into the challenges of financial inclusion, the power of hyper-localized marketing, and the importance of trust and patience in building impactful campaigns. Tune in for actionable advice on balancing intuition with analytics and fostering long-term customer engagement.