Marketing Mavericks with Azhar Tambuwala
In this episode of Marketing Mavericks, Azhar Tambuwala, Director of Sahyadri Farms, shares his inspiring journey into agriculture, marketing strategies for B2B and farmers, and building India’s largest farmer-owned company. He highlights challenges in the sector and massive opportunities for marketers and entrepreneurs in agriculture.
Marketing Mavericks with Sandeep Shukla
In this episode of Marketing Mavericks, Sandeep Shukla, Sr. General Manager & Head of Marketing Communications at Jaquar Group, shares insights from his two-decade marketing journey. He discusses strategies for balancing creativity and data, the evolution of bathroom solutions, and leveraging digital tools while maintaining a personal touch in marketing.
Marketing Mavericks with Surya Narayanan
In this episode of Marketing Mavericks, Surya Narayanan, a seasoned marketer and Fractional CMO, shares insights from his 20+ year career, spanning agency roles to leading marketing for Wonderla. He discusses balancing passion and practicality, strategies for industry pivots, contrarian views on sponsorships, AI’s role in marketing, and driving growth in amusement parks.
Marketing Mavericks with Ashish Tiwari
In this episode of Marketing Mavericks, Ashish Tiwari, CMO of Home Credit, shares his journey from aspiring physicist to marketing leader. He discusses how his background in math and physics shaped his data-driven approach, the role of digital transformation at Home Credit, and building consumer trust through financial literacy initiatives like Paisa Paathshala. Tune in to learn his insights on navigating marketing in the age of AI and the importance of lifelong learning.
Marketing Mavericks with Riaan Rodrigues
In this episode of Marketing Mavericks, Riaan Rodrigues, Head of D2C Business at Tata AIG, shares insights from his marketing journey across FMCG and BFSI. He discusses career pivots, customer-centric strategies, insurance penetration challenges, AI in marketing, and advice for aspiring marketers. Packed with actionable tips and industry wisdom, it’s a must-listen!
Marketing Mavericks with Megha Agarwal
In this episode of Marketing Mavericks, Megha Agarwal, CMO at Table Space, shares insights from her career in FMCG and flexible workspaces. She discusses building cohesive marketing strategies, the evolution of B2B and B2C dynamics, and how marketing influences enterprise sales. Learn about brand building, leadership, and the future of managed offices.
Marketing Mavericks with Chirag Shah
In this episode of Marketing Mavericks, Chirag Shah, AGM of Marketing at BookMyShow, reflects on his decade-long journey in entertainment marketing. He shares insights on balancing digital-first performance marketing with offline strategies, driving retention in a movie-first ecosystem, and adapting to evolving trends in live events and OTT. Chirag also discusses the importance of creative campaigns, learning continuously, and the role AI may play in media and marketing.
Marketing Mavericks with Vignesh Sairam
In this episode of Marketing Mavericks, Vignesh Sairam, Head of Growth Marketing at Plivo, shares insights into the world of growth marketing, B2B content strategy, and creating scalable campaigns for hypergrowth. He explains the nuances of account-based marketing (ABM), leveraging tools like SEO and programmatic content creation. Vignesh also discusses how AI and tools like generative content engines are shaping the future of content marketing.
Marketing Mavericks with Lakshman Velayutham
In this episode of Marketing Mavericks, Lakshman Velayutham, Chief Marketing Officer of Ujjivan Small Finance Bank, shares insights on marketing strategy, and the evolving role of data and customer-centricity in banking. Lakshman dives into the challenges of financial inclusion, the power of hyper-localized marketing, and the importance of trust and patience in building impactful campaigns. Tune in for actionable advice on balancing intuition with analytics and fostering long-term customer engagement.
Marketing Mavericks with Jayati Singh
In this episode of Marketing Mavericks, Jayati Singh, Chief Marketing Officer at Tally, delves into her journey across marketing domains, emphasizing curiosity and adaptability. She discusses first principles of marketing, balancing legacy perception with innovation, B2B storytelling, and the role of AI in content. Learn about Tally’s approach to simplicity, customer-centricity, and its global marketing strategies.