Marketing Mavericks with Vignesh Sairam
In this episode of Marketing Mavericks, Vignesh Sairam, Head of Growth Marketing at Plivo, shares insights into the world of growth marketing, B2B content strategy, and creating scalable campaigns for hypergrowth. He explains the nuances of account-based marketing (ABM), leveraging tools like SEO and programmatic content creation. Vignesh also discusses how AI and tools like generative content engines are shaping the future of content marketing.
Marketing Mavericks with Jayati Singh
In this episode of Marketing Mavericks, Jayati Singh, Chief Marketing Officer at Tally, delves into her journey across marketing domains, emphasizing curiosity and adaptability. She discusses first principles of marketing, balancing legacy perception with innovation, B2B storytelling, and the role of AI in content. Learn about Tally’s approach to simplicity, customer-centricity, and its global marketing strategies.
Marketing Mavericks with Rajan Bhalla
In this Marketing Mavericks episode, Rajan Bhalla, a seasoned marketing expert, explores brand positioning, consumer behavior, storytelling, ROI-driven strategies, agency-client partnerships, localization vs. globalization, and fostering innovative marketing practices. He also shares insights on digital transformation, AI, and aligning strategies with business goals.
Marketing Mavericks with Jaimit Doshi
In this episode of Marketing Mavericks, Jaimit Doshi shares insights on education, marketing, consumer behavior, and leadership. He emphasizes curiosity, continuous learning, and adaptability in career growth. Jaimit highlights the role of empathy in sales, the importance of embracing disruptions like AI, and fostering innovation in teams.
Marketing Mavericks with Gunjan Khetan
In this engaging episode, we sit down with Gunjan Khetan, the Chief Marketing Officer of Perfetti Van Melle, to explore his unique journey from engineer to marketing leader in the confectionery industry. Gunjan shares insights into his experiences, strategies, and the creative approaches that have propelled iconic brands like Center Fresh and Alpenliebe to success. Join us as we uncover the secrets of the evolving candy market, the art and science of effective marketing, and Gunjan’s vision for the future of retail and AI in marketing.
Marketing Mavericks with Kuldeep Pawar
In this insightful episode, we sit down with Kuldeep Pawar, the Chief Marketing Officer of Spice Money, to delve into his remarkable journey and gain a deep understanding of the financial services landscape. Kuldeep shares his experiences and strategies that have shaped his career and contributed to the success of Spice Money.
Marketing Mavericks with Sapna Desai
In this insightful episode, we sit down with Sapna Desai, the Chief Marketing Officer of ManipalCigna, to delve into her remarkable journey and gain a deep understanding of the insurance landscape. Sapna shares her experiences and strategies that have shaped her career and contributed to the success of ManipalCigna.
Marketing Mavericks with Jigar Shah
In this episode, we have Jigar Shah, the head of marketing at Cartamundi, the world’s largest producer of cards and board games! From his unexpected journey from software engineer to marketing maestro to insights on leading marketing teams in both established giants and startups, this is an episode packed with marketing wisdom you won’t want to miss.
Marketing Mavericks with Sai Narayan
In this insightful episode, we sit down with Sai Narayan, the Chief Marketing Officer of Policybazaar, to delve into his remarkable journey and gain a deep understanding of the insurance landscape. Sai shares his experiences and strategies that have shaped his career and contributed to the success of Policybazaar.
Marketing Mavericks with Sakket V Rao
In this episode, Sakket V Rao unpacks the intricacies of marketing strategies that have helped shape successful brands. From the power of celebrity endorsements to leveraging PR and media for category building, Sakket shares his valuable insights and experiences.