In this episode of Marketing Mavericks, Jayati Singh, Chief Marketing Officer at Tally, delves into her journey across marketing domains, emphasizing curiosity and adaptability. She discusses first principles of marketing, balancing legacy perception with innovation, B2B storytelling, and the role of AI in content. Learn about Tally’s approach to simplicity, customer-centricity, and its global marketing strategies.
In this episode of Marketing Mavericks, Kunal Sharma, AVP Marketing, Modern Trade & E-Commerce at KRBL, reflects on his 15+ years with top brands like ITC and Dabur. He emphasizes the importance of observational skills, adaptability, and data-driven insights in marketing. He discusses building personalized, regional campaigns, leveraging quick commerce, and the growing role of AI in driving creative efficiency and consumer engagement.
In this Marketing Mavericks episode, Rajan Bhalla, a seasoned marketing expert, explores brand positioning, consumer behavior, storytelling, ROI-driven strategies, agency-client partnerships, localization vs. globalization, and fostering innovative marketing practices. He also shares insights on digital transformation, AI, and aligning strategies with business goals.
In this episode of Marketing Mavericks, Anuj Srivastava, Sr. Director of Marketing at DealShare, highlights the evolution of consumer behavior, and the potential of grocery e-commerce and quick commerce. He also shares his insights on adapting marketing strategies for startups, balancing top and bottom-line goals, and crafting compelling offers for value-conscious customers.
In this episode of Marketing Mavericks, Sheetal Vanvari, Head of Marketing at Awfis, shares her 15-year journey from creative agencies like Webchutney to leading marketing in co-working. She discusses career pivots, staying curious, leveraging hybrid work trends, and building a brand. Sheetal emphasizes creativity, adaptability, and genuine interest for career growth.
In this episode of Marketing Mavericks, Jaimit Doshi shares insights on education, marketing, consumer behavior, and leadership. He emphasizes curiosity, continuous learning, and adaptability in career growth. Jaimit highlights the role of empathy in sales, the importance of embracing disruptions like AI, and fostering innovation in teams.
Abraham Alapatt, President & Group Head at Thomas Cook India, shares his journey from advertising to leading a global travel brand. He explores legacy brand transformation, digital-first strategies, evolving travel trends, influencer marketing, and customer-centric innovations, offering valuable insights for navigating the complex travel industry landscape.
Discover marketing insights from Dr. Ashish Bajaj, CMO at Narayana Health, as he shares his career journey from engineering to marketing across industries like tech, transportation, and healthcare. Learn about the importance of understanding consumer behavior, balancing creativity with data, and how hospitals build trust through loyalty, storytelling, and technology.
In this episode, Rasika, the co-founder and CMO of TATA Soulful, shares her journey from computer science to advertising and co-founding Soulful, a healthy food brand. She discusses the importance of product quality, consumer insights, and perseverance in building a brand. Rasika also highlights the impact of clean-label products, Tata’s acquisition of Soulful, and strategies for scaling, especially through D2C, quick commerce, and consumer feedback.
In this episode, Rajesh, Global Chief Marketing Officer of Lentra, shares his journey from engineering to marketing, highlighting the blend of creativity and business in effective marketing. He emphasizes understanding business fundamentals, the role of emotions in B2B decisions, and the importance of account-based marketing. Rajesh also discusses strategic marketing decisions, the role of a fractional CMO, and building a global brand from India.