Yash

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AI in Marketing

Marketing Mavericks with Dr. Ashish Bajaj

In this episode, Dr. Ashish Bajaj, Chief Marketing Officer at Narayana Health, discusses the importance of understanding consumer behavior and brand loyalty in healthcare. He shares insights on marketing hospitals, building loyalty, using local and digital strategies, and successful campaigns like “Inside ER.” Ashish also reflects on the future of AI in marketing, content production, and the enduring nature of consumer desire to “own and flaunt” their choices.

a healthy food brand. She discusses the importance of product quality

Marketing Mavericks with Rasika Prashant

In this episode, Rasika, the co-founder and CMO of TATA Soulful, shares her journey from computer science to advertising and co-founding Soulful, a healthy food brand. She discusses the importance of product quality, consumer insights, and perseverance in building a brand. Rasika also highlights the impact of clean-label products, Tata’s acquisition of Soulful, and strategies for scaling, especially through D2C, quick commerce, and consumer feedback.

Brand Building

Marketing Mavericks with Chandrashekhara Reddy P

In this episode, Chandrashekhara Reddy, SVP of Sales and Marketing at Gemini Edible Oils & Fats, shares his 30-year journey in India’s edible oil industry. He emphasizes patience, domain expertise, and common sense, discussing region-specific marketing, multi-channel sales strategies, and the importance of aligning marketing and sales to build brand loyalty in a competitive, price-sensitive market.

adaptability

Marketing Mavericks with Prakhar Sharma

In this episode, Prakhar Sharma, Head of Marketing at AdaniConneX, highlights the dynamic nature of marketing, emphasizing the importance of creativity and storytelling in B2B contexts. Prakhar discusses building a marketing strategy for data centers, focusing on employee networks and modern digital channels.

Accountability in Learning

Marketing Mavericks with Ankit Khirwal

In this episode, Ankit Khirwal, Head of Marketing at upGrad, shares his transition from finance to marketing and the importance of upskilling in digital marketing and machine learning. He discusses brand trust challenges, upGradā€™s focus on outcome-based learning, and the blend of online and offline strategies, while emphasizing the ongoing need for human teachers.

Apollo Health

Marketing Mavericks with Nishant Mishra

In this episode of Marketing Mavericks, Nishant Mishra, CMO of Apollo Health, shares his inspiring journey from a passion for MTV ads to leading innovative marketing across Apollo’s eight brands. He offers insights into iconic campaigns, successful brand collaborations, and strategies for building consumer trust in healthcare.

Authenticity

Marketing Mavericks with Divya Aggarwal

In this episode of Marketing Mavericks with Indiefolio, we delve into the dynamic world of hospitality marketing with Divya Aggrawal, Chief Growth Officer at Impresario. Discover the secrets behind Social’s iconic brand, how they’ve cracked the code to create unique experiences in each outlet, and how they’re leveraging community, collaborations, and even cloud kitchens to fuel their growth.

B2B Marketing

Marketing Mavericks with Sujay Rachh

In this exciting episode of Marketing Mavericks, we dive into the remarkable journey of Sujay Rachh, the Chief Marketing Officer of Nuvama Group. Sujay’s innovative approach to marketing, including his creative use of rap songs to boost brand recognition, sets the stage for a fascinating discussion. Join us as we explore his unique insights on brand building, rebranding strategies, and the evolving role of AI in marketing.

Brand Strategy

Marketing Mavericks with Gunjan Khetan

In this engaging episode, we sit down with Gunjan Khetan, the Chief Marketing Officer of Perfetti Van Melle, to explore his unique journey from engineer to marketing leader in the confectionery industry. Gunjan shares insights into his experiences, strategies, and the creative approaches that have propelled iconic brands like Center Fresh and Alpenliebe to success. Join us as we uncover the secrets of the evolving candy market, the art and science of effective marketing, and Gunjan’s vision for the future of retail and AI in marketing.