Marketing Mavericks with Dr. Ashish Bajaj
In this episode, Dr. Ashish Bajaj, Chief Marketing Officer at Narayana Health, discusses the importance of understanding consumer behavior and brand loyalty in healthcare. He shares insights on marketing hospitals, building loyalty, using local and digital strategies, and successful campaigns like “Inside ER.” Ashish also reflects on the future of AI in marketing, content production, and the enduring nature of consumer desire to “own and flaunt” their choices.