“Design is the silent ambassador of your brand.” — Paul Rand The quote mentioned above is by Paul Rand, who designed IBM’s logo in 1956. Mark Favermann would further go on to note that “(the logo) was not just an
Ask around for the sleekest app, and the most popular answer would be CRED — the members-only platform that provides rewards in the form of coupons or discounts for paying credit card bills through the app. But what sets CRED
User research aims to answer the question, “do people want what you’re selling?” It includes the work of UX designers and user researchers. It attempts to learn as much as possible about users of a particular product. What they like and
“Make it simple, but significant.” – Don Draper, from Mad Men The case for design principles The interlinking of form and function are universally accepted design concepts that were first formalized at the Bauhaus, in a style now known as
There’s a good chance you’ve heard of DesignOps although you can’t be faulted for not being familiar with it. It’s a relatively new practice that has only picked up steam in the last few years. With a handy shortening of
Creativity without success? A weekly huddle of OKRs and delivery and you know. There are few things as agonizing as doing something great that doesn’t add value to your business. This blog is meant to help you bridge the gap
What is a talent rep? No matter how you’ve planned your workforce, full-time employment, part-time freelance, or other permutation combinations of those, there is one core unit of outcomes. Think of it like a single rep in a workout. 1.
Ask a designer what their job is and what you’ll hear is probably going to be: To deliver designs that resonate best with customers or users to drive business. This overlap between your job and a designer’s job means that
Want to attract big talent as a small business? Here’s some pop psychology to help you reverse engineer the four alleged personality types of people. Author Gretchen Rubin studies her social network and categorizes them as such. There’s a thing
In a world that is saturated with content and media, what does it take to make your marketing campaign stand out? What are the kinds of teams that work to put together a campaign that draws attention? How can you