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  • November 14, 2024

Marketing Mavericks with Rajesh Kumar

In this episode, Rajesh, Global Chief Marketing Officer of Lentra, shares his journey from engineering to marketing, highlighting the blend of creativity and business in effective marketing. He emphasizes understanding business fundamentals, the role of emotions in B2B decisions, and the importance of account-based marketing. Rajesh also discusses strategic marketing decisions, the role of a fractional CMO, and building a global brand from India.
Uncategorized Account-Based Marketing B2B Buyer Behavior B2B marketing Customer Relationship Face-to-Face Marketing

Full Podcast

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