In this engaging episode, we sit down with Gunjan Khetan, the Chief Marketing Officer of Perfetti Van Melle, to explore his unique journey from engineer to marketing leader in the confectionery industry. Gunjan shares insights into his experiences, strategies, and the creative approaches that have propelled iconic brands like Center Fresh and Alpenliebe to success. Join us as we uncover the secrets of the evolving candy market, the art and science of effective marketing, and Gunjan's vision for the future of retail and AI in marketing.
