
Redefining Mass Media for Kitchen Appliance Brands: Innovation, Context, Practicality, and the Future
Co-authored by Justin & Harsh Desai In our ongoing dialogue, Justin of TTK Prestige and I revisited the notion that mass media is not fading
Co-authored by Justin & Harsh Desai In our ongoing dialogue, Justin of TTK Prestige and I revisited the notion that mass media is not fading
In this episode of Marketing Mavericks, with Hitesh Malhotra, Marketing Director at 6thStreet, shares about his journey from engineer to CMO, the future of marketing roles, AI’s impact on creative work, performance vs. brand marketing, and advice for aspiring marketers navigating today’s evolving landscape.
In this episode of Marketing Mavericks, Zameer Kochar, CMO at Angel One, shares his fascinating career journey from Unilever to Rajasthan Royals and now in fintech. He offers valuable insights on marketing’s evolving landscape, the importance of education, loyalty programs, and rebranding strategies. Zameer also discusses how marketers can adapt to AI and the future of BFSI marketing.
In this episode of Marketing Mavericks, Shuchi Sarkar, CMO at LTI Mindtree, shares her journey from agency roles to leading global B2B marketing. She offers actionable insights on career growth, leadership, AI-driven personalization, and building impactful marketing strategies for today’s dynamic world.
By Abhishek Misra With Harsh Desai In a recent conversation, Abhishek Misra, Country Head of Brand & Marketing at Narayana Health, described how transitioning from
In this episode of Marketing Mavericks, Gauri Malhotra, CMO at Bombay Shaving Company, shares her journey from grassroots consumer research to leading marketing at top FMCG brands. She unpacks modern marketing myths, the evolving role of CMOs, and how creators and brands can thrive in a content-first, AI-driven world.
By Avinash Janjire With Harsh Desai In a candid phone conversation, Avinash Janjire, Head of Marketing at Thomas Cook India, detailed how the company has
In this episode of Marketing Mavericks, Anudeeep Raghuthaman, Head of Sales and Marketing at Dollar Car Rental UAE. shares his unconventional career journey, the critical synergy between sales and marketing, and vital advice for founders and marketers looking to build a brand in the UAE’s competitive market. Anudeeep also shares insights on adapting to the Middle East market and the importance of being genuine and committed.
In this episode of Marketing Mavericks, Shweta Dalal, Marketing Director at NIVEA India shares about her journey from engineering to marketing, building authentic brands, balancing creativity with analytics, working with agencies, and career advice for aspiring marketers.
In this episode of Marketing Mavericks, Nandagopal Nair, VP & Head of Brand & Communications at V-Guard, shares his journey from advertising to leading brand strategy, insights on building a pan-India brand, the balance of brand and performance marketing, and golden advice for aspiring marketers.
In this episode of Marketing Mavericks, Kunal Mehta, Global Head of Marketing, Communications & Brand at dsm-firmenich, shares insights from his global marketing journey from FMCG to B2B. He discusses brand fundamentals, career pivots, B2B creativity, and advice for aspiring CMOs.
In this episode of Marketing Mavericks, Sneha Mahant Mehta, Head of Marketing at USPA (Arvind Fashions Ltd), shares insights from her 17-year journey across fashion, media, and retail. She discusses industry shifts, cross-category marketing, and advice for creative founders and aspiring marketers.
Phalguni Aneja shares candid insights on building brands that endure. She talks about the art of being the voice of customers and its importance in crafting everlasting brands.
In this episode of Design Oops, Andrews Godfray, Head of Design at Exponent Energy, shares his rapid rise in design leadership, the impact of early internships, navigating design ops in startups, and how AI and cross-functional learning shape future-ready designers.
In this episode of Marketing Mavericks, Neelima Burra, Chief Strategy and Transformation Officer at Luminous Power Technologies, explores rural marketing, premiumization, and navigating industry shifts, drawing from her diverse experience across FMCG, tech, hospitality, and energy.
In this episode of Marketing Mavericks, Vinesh Gupta, General Manager at The Den Hotel, shares his journey on building lasting brands in hospitality, navigating career growth from butler to GM, and mastering guest experiences. They also unpack marketing strategies from luxury to shoestring budgets.
In this episode of Marketing Mavericks, Prashant Chacko, former CMO of Godrej Consumer Products, unpacks his global marketing journey, from Unilever to leading Godrej in Dubai. He shares career-shaping advice for marketers, agency owners, and freelancers navigating today’s evolving landscape.
In this episode of Marketing Mavericks, Pallav Soin, Chief Revenue Officer at Modi Illva India Pvt. Ltd, shares about his 27-year journey in the alcobev industry. He shares deep insights on marketing alcohol brands in a regulated market, embracing creativity, and advice for future marketing leaders.
In this episode of Design Oops, Adit Kohli, Director of UX Design at Zenoti shares his 25-year journey from biochemistry to leading UX teams. He also shares his insights on transitioning from consulting to product, scaling design operations, and how AI is reshaping the future of design leadership.
In this episode of Design Oops, Shayak Sen, Head of Design at Myntra, shares his journey from architecture to UX leadership. He shares insights on creative careers, launching a design studio, scaling design ops, and staying ahead in the age of AI all packed with real-world advice for aspiring design leaders.
In this episode of Marketing Mavericks, Namrata Balwani, CMO at TPConnects Technologies, shares insights from her dynamic career spanning advertising, brand-side marketing, and global transitions. She discuss the evolving role of marketing, balancing creativity with data, career growth strategies, and how to drive digital transformation in traditional businesses.
In this episode of Marketing Mavericks, Sachin Vashishtha, CMO at Paisabazaar, shares his unconventional journey from engineering to marketing leadership. He shares insights on career transitions, digital marketing evolution, AI’s role in marketing, and the key skills needed for young marketers. Tune in for valuable lessons on navigating the fast-changing marketing landscape.
In this episode of Marketing Mavericks, with Sumeet Singh, Group CMO at Info Edge India, talks about her journey in marketing before the digital boom, the evolution of advertising from TV to hyper-fragmented digital channels, and how brands can stay relevant for Gen Z. She also shares insights on in-house vs. agency marketing, the power of humor in ads, and career advice for aspiring marketers.
In this episode of Design Oops, Senthil Kumar, VP & Head of Design at Drawinbox, shares his journey from architecture to UX design, insights on scaling design teams, best practices in design operations, and the importance of mentorship. He also discuss leadership transitions, hiring strategies, and balancing creativity with management.
In this episode of DesignOops, Gopal Upadhyay, Director of Design at Moglix, talks about his journey from animation to UX design. He discuss his career transitions, the differences between B2B and B2C design, working at service vs. product companies, and the evolving role of design leadership. Gopal also shares insights on cultivating ownership, cross-functional collaboration, and business-aligned design.
In this episode of Marketing Mavericks, Shantanu Saha, CMO of METRO Wholesale, shares insights from his three-decade career, reflecting on how marketing has evolved while remaining a human-centered discipline. He discusses the importance of sales experience, the brand vs. agency debate, customer experience strategies, and why young marketers must embrace both analytics and real-world consumer interactions to succeed.
In this episode of Marketing Mavericks, Shreya Sachdev, Associate Director & Head of Marketing at PUMA India, shares her career journey from IIM to leading at one of the world’s top sports brands. She discusses how to break into top-tier companies, her bold marketing strategies, the evolution of marketing, influencer trends, balancing creativity with data, and navigating brand-agency relationship.
In this episode of DesignOops, Shreyasi Roy, Director of User Experience Design at Salesforce, shares her journey from graphic design to leading UX at a global scale. She discusses the evolving role of designers, the art of simplification, building and scaling design teams, and how AI is shaping the future of design beyond aesthetics.
In this episode of Marketing Mavericks, Ashish Babu, Chief Marketing & Communications Officer for Global Markets at TCS, shares his journey from PR to leading global marketing. He unpacks the art of B2B storytelling, the power of emotional connections in marketing, and how TCS leverages sponsorships like marathons to build brand affinity.
In this episode of DesignOops, Leena Jacob, VP of Design at Meesho, shares her journey from Yahoo to Flipkart, Intuit, Google, and now Meesho. She offers insights into breaking into big design teams, scaling teams, and transitioning into leadership. She also shares portfolio tips and career advice for aspiring designers.