In this episode of DesignOops, Harvinder Singh, Head of Design at Shiprocket, shares his journey from jewelry design to leading a design team at a tech unicorn. He discusses balancing creativity and business goals, the role of AI in design, building Shiprocket’s brand identity, and scaling a design system. Harvinder also offers career advice on transitioning into UI/UX and thinking like a design leader.
In this episode of Marketing Mavericks, Sandeep Juneja, VP of Sales & Marketing at DHL, shares his journey from engineering to marketing leadership. He discusses career longevity, adapting to sustainability trends, and strategic partnerships like DHL’s IPL sponsorship. Sandeep also highlights the role of AI in logistics and marketing, offering valuable career advice for aspiring marketers.
In this episode of Marketing Mavericks, Kunal Dubey, CMO of Wakefit, shares his unconventional journey from aspiring HR professional to marketing leader at top Indian internet companies like Flipkart, PhonePe, and now Wakefit. He discusses career resilience, crafting iconic campaigns like Flipkart’s Big Billion Days, and how Wakefit is redefining sleep through innovative marketing. tune it for valuable insights on blending creativity with business strategy.
In this episode of Marketing Mavericks, Kunal Malhotra, CMO of Taco Bell India, shares his career journey from engineering to marketing leadership at Dabur, Coca-Cola, Nestlé, and now Taco Bell. He discusses career pivots, building QSR brands, product innovation, and balancing online and offline growth. Tune in for actionable insights on career growth and brand strategy in the ever-evolving marketing world.
In this episode of Marketing Mavericks, Ashwath Swaminathan, former Chief Growth & Marketing Officer of Swiggy, shares his journey to leading iconic brands at Unilever and driving growth at Swiggy. He discusses career pivots, marketing strategies, and balancing specialization with versatility. Tune in for valuable insights on customer-centric marketing and adapting to industry changes.
In this episode of Marketing Mavericks, Azhar Tambuwala, Director of Sahyadri Farms, shares his inspiring journey into agriculture, marketing strategies for B2B and farmers, and building India’s largest farmer-owned company. He highlights challenges in the sector and massive opportunities for marketers and entrepreneurs in agriculture.
In this episode of Marketing Mavericks, Sandeep Shukla, Sr. General Manager & Head of Marketing Communications at Jaquar Group, shares insights from his two-decade marketing journey. He discusses strategies for balancing creativity and data, the evolution of bathroom solutions, and leveraging digital tools while maintaining a personal touch in marketing.
In this episode of Marketing Mavericks, Surya Narayanan, a seasoned marketer and Fractional CMO, shares insights from his 20+ year career, spanning agency roles to leading marketing for Wonderla. He discusses balancing passion and practicality, strategies for industry pivots, contrarian views on sponsorships, AI’s role in marketing, and driving growth in amusement parks.
In this episode of Marketing Mavericks, Ashish Tiwari, CMO of Home Credit, shares his journey from aspiring physicist to marketing leader. He discusses how his background in math and physics shaped his data-driven approach, the role of digital transformation at Home Credit, and building consumer trust through financial literacy initiatives like Paisa Paathshala. Tune in to learn his insights on navigating marketing in the age of AI and the importance of lifelong learning.
In this episode of Marketing Mavericks, Riaan Rodrigues, Head of D2C Business at Tata AIG, shares insights from his marketing journey across FMCG and BFSI. He discusses career pivots, customer-centric strategies, insurance penetration challenges, AI in marketing, and advice for aspiring marketers. Packed with actionable tips and industry wisdom, it’s a must-listen!
In this episode of Marketing Mavericks, Megha Agarwal, CMO at Table Space, shares insights from her career in FMCG and flexible workspaces. She discusses building cohesive marketing strategies, the evolution of B2B and B2C dynamics, and how marketing influences enterprise sales. Learn about brand building, leadership, and the future of managed offices.
In this episode of Marketing Mavericks, Chirag Shah, AGM of Marketing at BookMyShow, reflects on his decade-long journey in entertainment marketing. He shares insights on balancing digital-first performance marketing with offline strategies, driving retention in a movie-first ecosystem, and adapting to evolving trends in live events and OTT. Chirag also discusses the importance of creative campaigns, learning continuously, and the role AI may play in media and marketing.
In this episode of Marketing Mavericks, Vignesh Sairam, Head of Growth Marketing at Plivo, shares insights into the world of growth marketing, B2B content strategy, and creating scalable campaigns for hypergrowth. He explains the nuances of account-based marketing (ABM), leveraging tools like SEO and programmatic content creation. Vignesh also discusses how AI and tools like generative content engines are shaping the future of content marketing.
In this episode of Marketing Mavericks, Lakshman Velayutham, Chief Marketing Officer of Ujjivan Small Finance Bank, shares insights on marketing strategy, and the evolving role of data and customer-centricity in banking. Lakshman dives into the challenges of financial inclusion, the power of hyper-localized marketing, and the importance of trust and patience in building impactful campaigns. Tune in for actionable advice on balancing intuition with analytics and fostering long-term customer engagement.
In this episode of Marketing Mavericks, Jayati Singh, Chief Marketing Officer at Tally, delves into her journey across marketing domains, emphasizing curiosity and adaptability. She discusses first principles of marketing, balancing legacy perception with innovation, B2B storytelling, and the role of AI in content. Learn about Tally’s approach to simplicity, customer-centricity, and its global marketing strategies.
In this episode of Marketing Mavericks, Kunal Sharma, AVP Marketing, Modern Trade & E-Commerce at KRBL, reflects on his 15+ years with top brands like ITC and Dabur. He emphasizes the importance of observational skills, adaptability, and data-driven insights in marketing. He discusses building personalized, regional campaigns, leveraging quick commerce, and the growing role of AI in driving creative efficiency and consumer engagement.
In this Marketing Mavericks episode, Rajan Bhalla, a seasoned marketing expert, explores brand positioning, consumer behavior, storytelling, ROI-driven strategies, agency-client partnerships, localization vs. globalization, and fostering innovative marketing practices. He also shares insights on digital transformation, AI, and aligning strategies with business goals.
In this episode of Marketing Mavericks, Anuj Srivastava, Sr. Director of Marketing at DealShare, highlights the evolution of consumer behavior, and the potential of grocery e-commerce and quick commerce. He also shares his insights on adapting marketing strategies for startups, balancing top and bottom-line goals, and crafting compelling offers for value-conscious customers.
In this episode of Marketing Mavericks, Sheetal Vanvari, Head of Marketing at Awfis, shares her 15-year journey from creative agencies like Webchutney to leading marketing in co-working. She discusses career pivots, staying curious, leveraging hybrid work trends, and building a brand. Sheetal emphasizes creativity, adaptability, and genuine interest for career growth.
In this episode of Marketing Mavericks, Jaimit Doshi shares insights on education, marketing, consumer behavior, and leadership. He emphasizes curiosity, continuous learning, and adaptability in career growth. Jaimit highlights the role of empathy in sales, the importance of embracing disruptions like AI, and fostering innovation in teams.
Abraham Alapatt, President & Group Head at Thomas Cook India, shares his journey from advertising to leading a global travel brand. He explores legacy brand transformation, digital-first strategies, evolving travel trends, influencer marketing, and customer-centric innovations, offering valuable insights for navigating the complex travel industry landscape.
Discover marketing insights from Dr. Ashish Bajaj, CMO at Narayana Health, as he shares his career journey from engineering to marketing across industries like tech, transportation, and healthcare. Learn about the importance of understanding consumer behavior, balancing creativity with data, and how hospitals build trust through loyalty, storytelling, and technology.
In this episode, Rasika, the co-founder and CMO of TATA Soulful, shares her journey from computer science to advertising and co-founding Soulful, a healthy food brand. She discusses the importance of product quality, consumer insights, and perseverance in building a brand. Rasika also highlights the impact of clean-label products, Tata’s acquisition of Soulful, and strategies for scaling, especially through D2C, quick commerce, and consumer feedback.
In this episode, Rajesh, Global Chief Marketing Officer of Lentra, shares his journey from engineering to marketing, highlighting the blend of creativity and business in effective marketing. He emphasizes understanding business fundamentals, the role of emotions in B2B decisions, and the importance of account-based marketing. Rajesh also discusses strategic marketing decisions, the role of a fractional CMO, and building a global brand from India.
In this episode, Chandrashekhara Reddy, SVP of Sales and Marketing at Gemini Edible Oils & Fats, shares his 30-year journey in India’s edible oil industry. He emphasizes patience, domain expertise, and common sense, discussing region-specific marketing, multi-channel sales strategies, and the importance of aligning marketing and sales to build brand loyalty in a competitive, price-sensitive market.
In this episode, Prakhar Sharma, Head of Marketing at AdaniConneX, highlights the dynamic nature of marketing, emphasizing the importance of creativity and storytelling in B2B contexts. Prakhar discusses building a marketing strategy for data centers, focusing on employee networks and modern digital channels.
In this episode, Ankit Khirwal, Head of Marketing at upGrad, shares his transition from finance to marketing and the importance of upskilling in digital marketing and machine learning. He discusses brand trust challenges, upGrad’s focus on outcome-based learning, and the blend of online and offline strategies, while emphasizing the ongoing need for human teachers.
In this episode of Marketing Mavericks, Nishant Mishra, CMO of Apollo Health, shares his inspiring journey from a passion for MTV ads to leading innovative marketing across Apollo’s eight brands. He offers insights into iconic campaigns, successful brand collaborations, and strategies for building consumer trust in healthcare.
In this episode of Marketing Mavericks with Indiefolio, we delve into the dynamic world of hospitality marketing with Divya Aggrawal, Chief Growth Officer at Impresario. Discover the secrets behind Social’s iconic brand, how they’ve cracked the code to create unique experiences in each outlet, and how they’re leveraging community, collaborations, and even cloud kitchens to fuel their growth.
In this exciting episode of Marketing Mavericks, we dive into the remarkable journey of Sujay Rachh, the Chief Marketing Officer of Nuvama Group. Sujay’s innovative approach to marketing, including his creative use of rap songs to boost brand recognition, sets the stage for a fascinating discussion. Join us as we explore his unique insights on brand building, rebranding strategies, and the evolving role of AI in marketing.