Marketing Mavericks with Sachin Vashishtha
In this episode of Marketing Mavericks, Sachin Vashishtha, CMO at Paisabazaar, shares his unconventional journey from engineering to marketing leadership. He shares insights on career transitions, digital marketing evolution, AI’s role in marketing, and the key skills needed for young marketers. Tune in for valuable lessons on navigating the fast-changing marketing landscape.
Marketing Mavericks with Vignesh Sairam
In this episode of Marketing Mavericks, Vignesh Sairam, Head of Growth Marketing at Plivo, shares insights into the world of growth marketing, B2B content strategy, and creating scalable campaigns for hypergrowth. He explains the nuances of account-based marketing (ABM), leveraging tools like SEO and programmatic content creation. Vignesh also discusses how AI and tools like generative content engines are shaping the future of content marketing.