Marketing Mavericks with Shantanu Saha
In this episode of Marketing Mavericks, Shantanu Saha, CMO of METRO Wholesale, shares insights from his three-decade career, reflecting on how marketing has evolved while remaining a human-centered discipline. He discusses the importance of sales experience, the brand vs. agency debate, customer experience strategies, and why young marketers must embrace both analytics and real-world consumer interactions to succeed.
Marketing Mavericks with Shreya Sachdev
In this episode of Marketing Mavericks, Shreya Sachdev, Associate Director & Head of Marketing at PUMA India, shares her career journey from IIM to leading at one of the world’s top sports brands. She discusses how to break into top-tier companies, her bold marketing strategies, the evolution of marketing, influencer trends, balancing creativity with data, and navigating brand-agency relationship.
Marketing Mavericks with Vignesh Sairam
In this episode of Marketing Mavericks, Vignesh Sairam, Head of Growth Marketing at Plivo, shares insights into the world of growth marketing, B2B content strategy, and creating scalable campaigns for hypergrowth. He explains the nuances of account-based marketing (ABM), leveraging tools like SEO and programmatic content creation. Vignesh also discusses how AI and tools like generative content engines are shaping the future of content marketing.