Marketing Mavericks with Surya Narayanan
In this episode of Marketing Mavericks, Surya Narayanan, a seasoned marketer and Fractional CMO, shares insights from his 20+ year career, spanning agency roles to leading marketing for Wonderla. He discusses balancing passion and practicality, strategies for industry pivots, contrarian views on sponsorships, AI’s role in marketing, and driving growth in amusement parks.
Marketing Mavericks with Rajesh Kumar
In this episode, Rajesh, Global Chief Marketing Officer of Lentra, shares his journey from engineering to marketing, highlighting the blend of creativity and business in effective marketing. He emphasizes understanding business fundamentals, the role of emotions in B2B decisions, and the importance of account-based marketing. Rajesh also discusses strategic marketing decisions, the role of a fractional CMO, and building a global brand from India.