Marketing Mavericks with Lakshman Velayutham
In this episode of Marketing Mavericks, Lakshman Velayutham, Chief Marketing Officer of Ujjivan Small Finance Bank, shares insights on marketing strategy, and the evolving role of data and customer-centricity in banking. Lakshman dives into the challenges of financial inclusion, the power of hyper-localized marketing, and the importance of trust and patience in building impactful campaigns. Tune in for actionable advice on balancing intuition with analytics and fostering long-term customer engagement.
Marketing Mavericks with Sheetal Vanwari
In this episode of Marketing Mavericks, Sheetal Vanvari, Head of Marketing at Awfis, shares her 15-year journey from creative agencies like Webchutney to leading marketing in co-working. She discusses career pivots, staying curious, leveraging hybrid work trends, and building a brand. Sheetal emphasizes creativity, adaptability, and genuine interest for career growth.
Marketing Mavericks with Abraham Alapatt
Abraham Alapatt, President & Group Head at Thomas Cook India, shares his journey from advertising to leading a global travel brand. He explores legacy brand transformation, digital-first strategies, evolving travel trends, influencer marketing, and customer-centric innovations, offering valuable insights for navigating the complex travel industry landscape.
Marketing Mavericks with Dr. Ashish Bajaj
Discover marketing insights from Dr. Ashish Bajaj, CMO at Narayana Health, as he shares his career journey from engineering to marketing across industries like tech, transportation, and healthcare. Learn about the importance of understanding consumer behavior, balancing creativity with data, and how hospitals build trust through loyalty, storytelling, and technology.