Marketing Mavericks with Rajan Bhalla
In this Marketing Mavericks episode, Rajan Bhalla, a seasoned marketing expert, explores brand positioning, consumer behavior, storytelling, ROI-driven strategies, agency-client partnerships, localization vs. globalization, and fostering innovative marketing practices. He also shares insights on digital transformation, AI, and aligning strategies with business goals.
Marketing Mavericks with Anuj Srivastava
In this episode of Marketing Mavericks, Anuj Srivastava, Sr. Director of Marketing at DealShare, highlights the evolution of consumer behavior, and the potential of grocery e-commerce and quick commerce. He also shares his insights on adapting marketing strategies for startups, balancing top and bottom-line goals, and crafting compelling offers for value-conscious customers.
Marketing Mavericks with Dr. Ashish Bajaj
Discover marketing insights from Dr. Ashish Bajaj, CMO at Narayana Health, as he shares his career journey from engineering to marketing across industries like tech, transportation, and healthcare. Learn about the importance of understanding consumer behavior, balancing creativity with data, and how hospitals build trust through loyalty, storytelling, and technology.
Marketing Mavericks with Chandrashekhara Reddy P
In this episode, Chandrashekhara Reddy, SVP of Sales and Marketing at Gemini Edible Oils & Fats, shares his 30-year journey in India’s edible oil industry. He emphasizes patience, domain expertise, and common sense, discussing region-specific marketing, multi-channel sales strategies, and the importance of aligning marketing and sales to build brand loyalty in a competitive, price-sensitive market.
Marketing Mavericks with Ankit Khirwal
In this episode, Ankit Khirwal, Head of Marketing at upGrad, shares his transition from finance to marketing and the importance of upskilling in digital marketing and machine learning. He discusses brand trust challenges, upGrad’s focus on outcome-based learning, and the blend of online and offline strategies, while emphasizing the ongoing need for human teachers.