Marketing Mavericks with Ankit Khirwal
In this episode, Ankit Khirwal, Head of Marketing at upGrad, shares his transition from finance to marketing and the importance of upskilling in digital marketing and machine learning. He discusses brand trust challenges, upGrad’s focus on outcome-based learning, and the blend of online and offline strategies, while emphasizing the ongoing need for human teachers.
Marketing Mavericks with Gunjan Khetan
In this engaging episode, we sit down with Gunjan Khetan, the Chief Marketing Officer of Perfetti Van Melle, to explore his unique journey from engineer to marketing leader in the confectionery industry. Gunjan shares insights into his experiences, strategies, and the creative approaches that have propelled iconic brands like Center Fresh and Alpenliebe to success. Join us as we uncover the secrets of the evolving candy market, the art and science of effective marketing, and Gunjan’s vision for the future of retail and AI in marketing.