Marketing Mavericks with Sumeet Singh
In this episode of Marketing Mavericks, with Sumeet Singh, Group CMO at Info Edge India, talks about her journey in marketing before the digital boom, the evolution of advertising from TV to hyper-fragmented digital channels, and how brands can stay relevant for Gen Z. She also shares insights on in-house vs. agency marketing, the power of humor in ads, and career advice for aspiring marketers.
Marketing Mavericks with Shantanu Saha
In this episode of Marketing Mavericks, Shantanu Saha, CMO of METRO Wholesale, shares insights from his three-decade career, reflecting on how marketing has evolved while remaining a human-centered discipline. He discusses the importance of sales experience, the brand vs. agency debate, customer experience strategies, and why young marketers must embrace both analytics and real-world consumer interactions to succeed.
Marketing Mavericks with Shreya Sachdev
In this episode of Marketing Mavericks, Shreya Sachdev, Associate Director & Head of Marketing at PUMA India, shares her career journey from IIM to leading at one of the world’s top sports brands. She discusses how to break into top-tier companies, her bold marketing strategies, the evolution of marketing, influencer trends, balancing creativity with data, and navigating brand-agency relationship.
Marketing Mavericks with Ashish Babu
In this episode of Marketing Mavericks, Ashish Babu, Chief Marketing & Communications Officer for Global Markets at TCS, shares his journey from PR to leading global marketing. He unpacks the art of B2B storytelling, the power of emotional connections in marketing, and how TCS leverages sponsorships like marathons to build brand affinity.
Marketing Mavericks with Kunal Dubey
In this episode of Marketing Mavericks, Kunal Dubey, CMO of Wakefit, shares his unconventional journey from aspiring HR professional to marketing leader at top Indian internet companies like Flipkart, PhonePe, and now Wakefit. He discusses career resilience, crafting iconic campaigns like Flipkart’s Big Billion Days, and how Wakefit is redefining sleep through innovative marketing. tune it for valuable insights on blending creativity with business strategy.
Marketing Mavericks with Ankit Khirwal
In this episode, Ankit Khirwal, Head of Marketing at upGrad, shares his transition from finance to marketing and the importance of upskilling in digital marketing and machine learning. He discusses brand trust challenges, upGrad’s focus on outcome-based learning, and the blend of online and offline strategies, while emphasizing the ongoing need for human teachers.
Marketing Mavericks with Gunjan Khetan
In this engaging episode, we sit down with Gunjan Khetan, the Chief Marketing Officer of Perfetti Van Melle, to explore his unique journey from engineer to marketing leader in the confectionery industry. Gunjan shares insights into his experiences, strategies, and the creative approaches that have propelled iconic brands like Center Fresh and Alpenliebe to success. Join us as we uncover the secrets of the evolving candy market, the art and science of effective marketing, and Gunjan’s vision for the future of retail and AI in marketing.