Reinventing a Legacy: How Thomas Cook’s Marketing Embraced Customer-Centric Agility
By Avinash Janjire With Harsh Desai In a candid phone conversation, Avinash Janjire, Head of Marketing at Thomas Cook India, detailed how the company has managed to stay relevant across its 144 year old journey by placing authentic customer conversations at the heart of every decision. Rather than choosing between building brand equity or driving […]