Marketing Mavericks with Vignesh Sairam
In this episode of Marketing Mavericks, Vignesh Sairam, Head of Growth Marketing at Plivo, shares insights into the world of growth marketing, B2B content strategy, and creating scalable campaigns for hypergrowth. He explains the nuances of account-based marketing (ABM), leveraging tools like SEO and programmatic content creation. Vignesh also discusses how AI and tools like generative content engines are shaping the future of content marketing.
Marketing Mavericks with Rajesh Kumar
In this episode, Rajesh, Global Chief Marketing Officer of Lentra, shares his journey from engineering to marketing, highlighting the blend of creativity and business in effective marketing. He emphasizes understanding business fundamentals, the role of emotions in B2B decisions, and the importance of account-based marketing. Rajesh also discusses strategic marketing decisions, the role of a fractional CMO, and building a global brand from India.