Marketing Mavericks with Chetan Asher
In this episode of Marketing Mavericks, Chetan Asher, Founder & CEO of Tonic Worldwide, shares his journey from college magazines to building a 20-year-old digital agency. He discusses creative culture, agency differentiation, and why marketing today needs both creativity and data fluency.
Marketing Mavericks with Smita Salgaonkar
In this episode of Marketing Mavericks, Smita Salgaonkar, Principal Architect – MarTech at Google, breaks down the evolving MarTech landscape, shares advice for startups and creatives, and reflects on her unique journey from physics to marketing innovation.
Marketing Mavericks with Abhishek Mehta
In this episode of Marketing Mavericks, Abhishek Mehta, Lead of Digital Marketing at Dabur, shares his journey from engineering to becoming a full-stack marketer. He discusses the blend of creativity and analytics, the shift from traditional to digital marketing, and how AI is transforming the industry, offering advice for young marketers navigating today’s dynamic landscape.
Marketing Mavericks with Shailendra Pandey

In this episode of Marketing Mavericks, Puneeth Bekal, EVP and CMO at HDFC Securities, shares his journey from engineering to marketing leadership across top brands. He discusses building brands, navigating diverse audiences, leveraging data, and crafting impactful campaigns across categories.
Marketing Mavericks with Kushagra Sharma
In this episode of Marketing Mavericks, Kushagra Sharma, Head of Marketing – India & SAARC at Veeam Software, shares his journey from diverse early roles to B2B marketing leadership. He discusses embracing change, customer centricity, and the STP framework, busts myths about B2B being “boring,” and explains how AI, creativity, and authenticity shape the future of marketing.
Marketing Mavericks with Puneeth Bekal
In this episode of Marketing Mavericks, Puneeth Bekal, EVP and CMO at HDFC Securities, shares his journey from engineering to marketing leadership across top brands. He discusses building brands, navigating diverse audiences, leveraging data, and crafting impactful campaigns across categories.